For Partners, NGOs & Government

Improving maternal outcomes starts with reducing delay.

Mama’s Call helps families prepare for childbirth, access care faster, and receive support when it matters most.

Nigeria’s first 24/7 maternal care support system
Happy expecting couple

Every delay can cost a life

Every year, thousands of women in Nigeria die from pregnancy and childbirth-related complications. Most of these deaths are not because care does not exist.

Help comes too late

Decisions are delayed and care is accessed too late.

Families are not financially prepared

Money is not ready when emergencies happen.

Emergencies lead to panic and delays

Confusion and panic slow down the right action.

The real risk is not the absence of care, but in the delay in accessing it.

The gap we are addressing

There is a missing layer between:

The Patient

The Hospital

The Money

Today, these systems are disconnected.

Families prepare late

Hospitals often require payment before care

Emergencies are uncoordinated

Our response

Maternal support specialist

To address this gap, we launched Mama’s Call—starting with a 24/7 maternal care support line.

We observed that while many women are in care, access to timely guidance during emergencies or uncertain moments remains limited and inconsistent. This often leads to delays in decision-making and action.

Mama’s Call was designed to provide immediate support when it matters most.

24/7 maternal care support

Our helpline connects mothers and families to trained professionals, including midwives and medical personnel.

Real-time guidance during emergencies

Get immediate advice when it matters most.

Support when symptoms are unclear

Speak to experts who listen and guide you.

Direction to appropriate and verified facilities

We help you find the right care, quickly.

Call us anytime

0800-911-0000

Available 24/7

Day or night, we are here for you.

How Mama’s Call works

1

Financial preparation (Mama’s Circle)

We help families save gradually for childbirth, so they are not forced to look for money at the last minute.

2

24/7 maternal care support

Mothers and families can reach out at any time—day or night—for guidance and support.

3

Emergency response coordination

When complications occur, we help ensure faster action by connecting users to care.

4

Care Now, Pay Later (CNPL)

For families with funding gaps, we provide structured financial support to reduce delays in care.

5

Support for HMO / insured users

We help insured users understand what is covered, identify gaps, and avoid unexpected financial stress.

6

Improved support at delivery

Data supports mothers beyond childbirth with access to essential products at affordable prices.

Addressing the three critical delays

Reducing delay in decision-making

By helping families prepare financially in advance.

Reducing delay in accessing care

By providing guidance and support during emergencies.

Reducing delay in receiving care

By improving financial readiness and coordination.

Real moments. Real support.

Here is an example of what support can look like in a real situation.

00:00 / 01:02

A mother reached out during a moment of uncertainty. Our team guided her step by step, helping her take the right action at the right time. (Identity protected for privacy)

Who we work with

We collaborate with institutions, funders, and care networks committed to improving maternal health outcomes.

NGOs & Development Partners

Programs, grants, outreach and implementation support.

Government Agencies

Public health partnerships and maternal care systems.

Hospitals & Maternity Centers

Referral pathways, faster access and continuity of care.

HMOs & Health Insurers

Coverage support, education and gap reduction.

Community Health Networks

Grassroots deployment and local trust building.

Philanthropists & Sponsors

Direct support for mothers and vulnerable families.

Partnership opportunities

We work with partners to:

Support pregnant women directly

  • Sponsorship programs
  • Targeted support for vulnerable populations

Strengthen maternal care systems

  • Integration with healthcare providers
  • Community-based deployment

Improve outcomes at scale

  • Data-driven insights
  • Program design and implementation

Sponsor emergency maternal response

  • Fund urgent care access
  • Reduce treatment delays during emergencies

Fund innovation & research

  • Pilot new maternal care models
  • Generate insights for wider scale adoption

Our shared goal

To ensure no woman is left without care because of delay, lack of preparation, or financial barriers.

Partner with Mama’s Call

Help more mothers access care faster and prepare with confidence.

Whether you are a government agency, NGO, hospital, insurer, foundation, CSR team, or philanthropist — we can build programs that create measurable maternal health impact.

Sponsor direct support for pregnant women

Strengthen maternal care systems at scale

Track outcomes with transparent reporting

We usually respond within 1 business day.